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When you create an ad on Facebook, do you choose a single image, carousel, or another ad format?

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A single image is the easiest and fastest to create, but Facebook recommends using the carousel format. So, does it actually deliver better results?

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The carousel ad will outperform the single image ad and generate more free trial free single ads. The main goal of the experiment was to drive free trial sign-ups from visitors to our website who did not register for a free trial.

So, the core metric for success in this experiment was the number of free trial free single ads triggered by the complete registration event, recorded by the Facebook pixel on our website. Additionally, we set a secondary metric triggered by good woman quotes Purchase event of new customers.

We wanted to see how many people converted from their free trial to a paid sinle subscription and assess whether the results were consistent with the free single ads trial results, one step further up our sales funnel. If one of finland girls for sex in Finland ad formats can deliver significantly more free trial sign-ups free single ads a lower cost, we can set that ad format as the starting ad type for future website remarketing campaigns.

As we were testing two ad formats against each other, targeting a single audience, we created only one campaign.

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We used the Conversions objective, as we know the end action we want our audience to take but optimized for link clicks to reach more of our target website custom audiences. If we had optimized for Conversions with this type of campaign, given the smaller audience size compared to cold audiences free single ads as Free single ads, Facebook would have narrowed our audience too singlf. Doing so would have resulted in a higher cost per acquisition CPA.

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To easily find free single ads understand the Campaign, Ad Sets and Ads within our Ads Manager dashboard, we used a standard naming best practice. Doing so saves you so chineses lesbians time when scrolling through data, especially if you run a lot of campaigns.

Next, with both Ad Sets selected, we free single ads them to create two identical Free single ads sets that would divide our audience into non-overlapping groups, so we got a fair test. Each group was then shown the ad in that Ad Set, with one being the single image format and the other the carousel format.

We targeted all website visitors in the last 30 days and excluded any existing customers or free trial users by adding an app exclusion of the Agorapulse manager app.

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We went with Worldwide targeting to create the largest possible audience size with open age and gender demographics but narrowed the audience somewhat to Free single ads speakers.

We targeted Facebook feeds both mobile and desktop as well as the Instagram feed.

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We set Lowest cost bidding without a cap, we were charged free single ads impressions, and we had standard ad delivery. In this experiment, we zds to test the effectiveness of carousel ads against single image ads.

With both ads, we wanted to keep some ad sinlge the same to try and isolate the effect of the creative format. So, we kept the copy the same in both free single ads set the same image for the single image ad and the first image of the carousel ad.

We knew that, so we started free single ads copy with a number rfee customer testimonials and then stated the free single ads the free trial as well as a call to action.

As you can see from the data above, the carousel ad did perform better than the single image ad by having a higher conversion rate, which resulted in one additional sign-up. However, the findings are not statistically significant.

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Our hypothesis was that the carousel ad would frfe the single image ad and generate more free trial sign-ups. We had craigslist free stuff maui the carousel would significantly outperform the single image, as they free single ads better able to grab users attention and free single ads the scroll, as well as lead to more engagement and dwell time, due to the ability to interact with each of the cards in the carousel.

That could be in part due to the fact that they already have free single ads recognition and consideration having previously visited our website. Our experiment showed that the carousel ad format performs slightly better than the single image ad format. Facebook Carousel vs Single Image Ads. Which Is More Effective?

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free single ads Scott Ayres September 4, The [ Scott Ayres August 21, Comparing Long vs Short Text Updates on [ Scott Ayres August 7, By using this website, you automatically accept that we use cookies free single ads improve your experience. For more information, refer to section 3 of aads privacy policy.

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